Dyson v12 detect slim fluffy (2024 newest) Infographic Design
An advertisement for the Dyson V12 Detect Slim Fluffy cordless vacuum cleaner, highlighting its features such as lightweight design, powerful filtration, and multiple vacuum head attachments, including a hair screw tool, awkward gap tool, and scratch-free dusting brush.

This design challenge was given by an international trade company.
The goal was to create a visually engaging and informative infographic that highlights the key features and benefits of the Dyson V12 Detect Slim Fluffy vacuum cleaner.

The infographic is meant to serve as a marketing tool—educating potential customers and encouraging purchases by showcasing the product’s innovative technology, strong performance, and user-friendly design.

Role

Graphic Designer

Tools

Figma

Photoshop

Illustrator

Timeline

2 weeks

A diagram with five circles, each labeled with color codes and hexadecimal or RGB values, connected to a black rectangle with white text explaining color contrasts and accessibility considerations.
Collage of Dyson V12 Detect Slim vacuum cleaner details, accessories, and features, including interchangeable heads and tools for deep cleaning, along with product specifications and comparisons.

Research & Moodboard

Conducting secondary research and creating a mood board helps me maintain design cohesion.

Initial Layout

Introduction: Brief overview of the product, such as key features and benefits

Three usage scenarios of the product

Advertisement for Dyson's V12 Detect Slim Fluffy cordless vacuum cleaner at Dyson Tmall Official Flagship Store, highlighting features like intelligent cleaning, HEPA filtration, lightweight design, compactness, and multiple heads for precise cleaning.

Product component breakdown

Products comparison: Highlight advantages of the new product in size and weight

Advertisement for Dyson V12 Detect Slim Fluffy cordless vacuum cleaner, highlighting its features such as laser illumination and HEPA filtration. The image shows the full vacuum and six different vacuum head attachments, with text describing its attributes and warranty.

Key Challenge

The key challenge in this project was refining the design through multiple iterations.
Most of the iteration work was done using A/B testing to explore the most effective way to present information.

I paid close attention to the details—especially grid layout design—using grids to align frames for a clean, sharp structure. This also included adjusting text size and content to control frame length and visual balance.

In addition, I conducted color and font studies to ensure visual consistency with Dyson’s brand language. The color study also helped me explore how to use color to structure content and highlight key information, drawing viewers’ attention more effectively.

Advertisement for Dyson v12 detect slim fluffy vacuum cleaner highlighting its features like lightweight design, intelligent cordless vacuum, laser illumination, strong HEPA filtration, and a 1+5 vacuum head assets.

I enlarged the product image, allowing part of it to extend beyond the original frame. This breaks the rigid layout and creates a stronger visual connection between the upper and lower content.

Diagram of Dyson vacuum cleaner attachments and accessories, including a vacuum head, crevice tool, combination tool, dusting brush, extension wand, and a storage caddy.
Image shows three cleaning tools with descriptions: a hair screw tool for removing long hair from pet beds, car seats, and stairs; an awkward gap tool for cleaning tight car storage compartments with a 22-degree twist; and a scratch-free dusting brush for delicate surfaces with a rotating cuff for dust removal.
Image of three cleaning tools with descriptive text. The first is a hair screw tool for removing long hair and pet hair from pet beds, car seats, and stairs. The second is an awkward gap tool for cleaning tight car storage compartments. The third is a scratch-free dusting brush used for gentle dusting and self-cleaning with a rotating cuff.

I also used colors to separate different sections of the content and used different colors to highlight info hierarchy.

Image showing three vacuum cleaner tools with descriptions. The first is a hair screw tool for removing long hair and pet hair from pet beds, car seats, and stairs. The second is an awkward gap tool designed for cleaning tight car storage compartments with a 22-degree twist. The third is a scratch-free dusting brush used on delicate surfaces, with a rotating cuff for dust removal.
Image showing three cleaning tools with descriptions: 1. Hair screw tool for removing long hair and pet hair from beds and car seats. 2. Awkward Gap Tool designed for cleaning tight gaps with a 22-degree twist. 3. Scratch-free Dusting Brush for delicate surfaces with rotating cuff for dust removal.

I edited the text and adjusted the content to align with the image’s width, keeping it within the grid. I also used bold text and changed the color to highlight the title.

Text overlay states the main unit weighs about 1.5 kilograms and is 24% lighter than the V15 Detect.
Close-up of a product label showing that the main unit weighs about 1.5 kilograms and is 24% lighter than the V15 Detect model.

Enlarged numbers and placed them on separate lines to visually draw attention and made information easier to grasp quickly.

Comparison of two Dyson vacuum cleaners, showing one with a lighter main unit and less weight, highlighting efficiency in cleaning.
Comparison of two cordless vacuum cleaners showing their height (1,264mm), length (252mm), and width (250mm). The vacuum on the right is being held by a hand, and both are labeled as lightweight and compact for effortless cleaning.
Comparison of two vacuum cleaners showing that the newer, more compact model is lighter and easier to handle with dimensions of 1264mm height, 252mm length, and 250mm width, and weighs about 1.5 kg, 24% lighter than the V15 Detect.
Diagram comparing a lightweight, compact cordless vacuum cleaner to a larger model, highlighting measurements of height 1264mm, length 252mm, and width 250mm, and noting that the main unit weighs about 1.5kg and is 24% lighter than a V15 Detect model.

I was exploring an effective way to compare products that highlights the advantages of the new product.
At first, I simply aligned the two products horizontally, which clearly showed the size differences. Following my professor’s advice, I faded the comparator since it’s not the main focus. This not only highlights the main product but also creates more space for placing and adjusting text. Additionally, using lines to indicate width and length helps viewers better understand the comparison.

Diagram illustrating three vacuum cleaning tools: a hair screw tool, an awkward gap tool, and a scratch-free dusting brush, with descriptions of their functions.
Diagram showing various vacuum cleaner attachments including a hair screw tool, an awkward gap tool, and a scratch-free dusting brush, with descriptions of their uses for cleaning pet hair, tight spaces, and delicate surfaces.
An infographic showcasing various vacuum cleaner tools and their features, including a hair screw tool, awkward gap tool, and scratch-free dusting brush.

I used colors to separate the content and made small adjustments to the text.

Diagram of the Dyson V12 detect slim fluffy vacuum, showing features such as the lightweight design, multiple vacuum head attachments, hair screw tool, awkward gap tool, and scratch-free dusting brush, with details about its powerful filtration, dust detection technology, and easy cleaning design.
Infographic about Dyson V12 Detect Slim Fluffy vacuum cleaner features, including its lightweight design, vacuum head attachments, dust and hair removal tools, and specifications such as height of 1,264 mm, length of 252 mm, weight of 1.5 kg, and 24% lighter than the V15 model.
Black and white line drawing of a classic bicycle with a curved frame and two wheels.
Dark navy blue background with a subtle textured pattern.
Solid green background

Color Study: Explored color schemes.

An infographic advertising the Dyson V12 Detect Slim Fluffy cordless vacuum cleaner, highlighting features such as lightweight design, laser illumination, HEPA filtration, multiple vacuum head attachments, and tools including a hair screw tool, awkward gap tool, and scratch-free dusting brush. 
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