Ganzhu Tinned Fish Package Redesign
Three cans of canned seafood products floating on a swimming pool. The top can contains sardines in tomato sauce with tomato slices on the label. The middle can contains fried dace with salted black beans, showing a fish with black beans on its body. The bottom can contains fried anchovies, with several anchovies illustrated on the label.

This school project involved redesigning the packaging for a tinned fish brand called Ganzhu.
The process began with exploring an art direction through research and creating a moodboard. During the research phase, I also developed a concept to improve the way the tin is opened for a better user experience.

At the end of the project, I created a 3D model of the redesigned packaging and rendered it using a modeling tool to present it professionally.

Role

Graphic Designer

Tools

Figma

Photoshop

Illustrator

Cinema 4D

Timeline

2 weeks

Unclear

Out-of-fashion

Illegible

Two cans of Chinese canned fish with yellow and red labels featuring Chinese characters and a fish illustration.

OLD PACKAGING

Dowdy

Loud

A collage of various packaging and art related to fish and seafood, featuring images of sardines, fish illustrations, traditional Asian artworks, and designs in Japanese, Chinese, and Portuguese styles.
A pattern of sliced tomatoes arranged in a row.
A fish with a slice of tomato on its head.
Fresh fish with a slice of tomato
Fresh fish with a slice of tomato in front of it.
A fish with slices of tomato arranged on its body
Fish with slices of tomato arranged from head to tail
Yellow background with red handwritten text that says 'Sardines' and Chinese characters.
A fish swimming in a blue background.
Orange background with the words 'Dace' and Chinese characters in blue in the center.
Green background with yellow text that reads 'Anchovies' and Chinese characters below.
A fish on a red background.
A fish against a yellow background with a yellow stripe at the top.
Packaging of canned sardines in tomato sauce with slices of tomato on top. The label has Chinese characters and English text, and shows nutrition facts, ingredients, origin, and instructions for opening the can. The box is mainly yellow with red and gray graphics, featuring a coral illustration for opening the can.
Packaging for fried dace with salted black beans featuring a fish with black beans on its body, blue background, nutrition facts, and instructions for opening the can with visual steps and red text.
Packaging label for fried anchovies with yellow background, featuring images of multiple anchovies, nutrition facts, and instructions in red and green text, including assembly steps illustrated in red diagrams. The label includes Chinese characters and mentions traditional ancient methods for making the product.
Instruction diagram for opening a can with a key, showing three steps: pry the key from the can, thread a bendable ribbon of metal into a slot, and twist.

Design a new and safer way to open the tin box by using a key to twist off the cap, instead of pulling it off with excessive force.

Multiple 3D views of a dark gray rectangular wristwatch with a rounded face, a side button, and a strap with a rectangular cutout.

Using Cinema 4D to model and apply the cover design.

Assorted canned fish products on a wooden table in a kitchen with plates, partial pies, and tomatoes.
Three colorful tins of canned fish on blue textured surfaces with blue light reflections, two tins contain sardines in tomato sauce and one contains salted fish, set against a vibrant pink and teal background with blue arches.
Three tins of fish, including sardines, mackerel, and fish balls, arranged on a yellow surface with shadow.
Three submarine sandwiches, two cups of French fries, two cups of iced tea, and a small container of dipping sauce on a red and white checkered tablecloth.

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A laptop displaying an online learning platform called Perfects.AI with Chinese text and a QR code.
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